For every business in today’s Scenario Sustainability has become a critical factor. While business houses want to move towards sustainability the way towards it is mostly unidentified.
Since the meaning of sustainability differs between individuals and business houses it becomes imperative to understand how to integrate “sustainability” as one of the business goals.
Sustainability from an individual point of view may mean management of resources (With special emphasis on environmental resources) in such a manner that the future generations have access to them and from Business perspective sustainability can be linked to integrating goals of the business with environmental, social and economic issues in such a manner that the future of the business is secure and all stakeholders (Society, Shareholders, and Employees) are benefitted by it.
HR can facilitate to bind these two perspectives in one frame within a business environment.
How can HR Facilitate?
HR has to have a very defined and critical role to ensure that the company is focused to achieve sustainability as its one of the business goals. The most important factor where HR will be the key is in terms of Change Management.
The shift to Sustainable means and methods of working is gradual. The resistance to accept the new behavior and set of values is bound to be present, to have a strategy to deal with it is a must.
To ensure this transition takes place smoothly and effectively HR plays a vital role. Right from ensuring that the operational and management processes are redesigned in effective manner to incorporate the sustainability factor, to effective communication from the top level in terms of relative importance of the measures taken by each individual towards this goal.
Well-defined HR functions can contribute towards sustainability very effectively.
Illustration to support this statement is listed below:
At the end of the day, Sustainability is a goal, which has to be enforced through Top Management; HR can add significant value to it.
What is important to understand is that it’s not something, which one can blend with policies and practices but it’s something which has to be inculcated within the CULTURE of the organization.
Author : Manpreet Gujral
For more queries you can touch base with her at firstname.lastname@example.org
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